Thank you, TCHC, for putting all the submissions together in one place. It’s fascinating to hear everyone’s ideas, to spot patterns that entrants gravitated towards, and to take inspiration from the breadth of approaches. And a bit of a rush from hearing my entry pop up in the playlist in such good company.
I’ve been hoping others might post their pitch, since that was the part of the process I was least clear about; never having seen an audio branding pitch document, I was at a bit of a loss what to write. So in the spirit of prompting a discussion, here’s what I submitted:
“The Fellowship of the Ringpull” podcast audio branding pitch - March/April 2025
Ed Harper - ~email address~
Download link (Dropbox) - ~download link~
Brand keywords
- Shared wisdom
- Open
- Honest
- Informal
- Supportive
- Welcoming
- Good-humoured
- Unpolished
- Irreverent
“Join the Fellowship”
An old-fashioned theme tune, intended to evoke an early/mid twentieth-century music/variety hall light comic song.
This is a style which, like the podcast (as evidenced by its name), doesn’t take itself too seriously, is cheerful and upbeat.
Although it’s part of the heritage of popular music this form isn’t tied too closely to modern styles, so should hopefully have a broad appeal and some longevity.
Lyrics:
If you feel like you are losing your grip
and might suffer a trip
or abandon ship
open a can of whatever you sip
and join the Fellowship
Meeting the commission
Music in this style is easily extended into beds and compressed into bumpers and sting.
The mnemonic would be the last few moments of the song - the euphonium/tuba tag and the “chorus of ringpulls”
Bonus material
Lyrics for a second verse to the song, more focused on the content of the podcast:
So to share some muscial craftsmanship
Discuss showmanship
Or a professional tip
and perhaps the occasional Freudian slip
Come join the fellowship
Because of all the “-ip” rhymes, I can swap lines/terms in and out if you’d prefer some of these in the main verse.
Instruments used
Pianobook (DecentSampler):
- Dusty Flugelhorn (Chris Cook)
- 1956 Tenor Horn (Arseniy Kunin)
- Rainbow Drums (Andrew Scott Foust)
- Red Tape Z2 (Kyle Reddies)
- Steinway Grand (Jon Meyer)
Live/field recordings:
- vocals
- banjo
- can sounds
- crow call
“The Fellowship of the Ring Pull” - description
- Weekly livestreamed podcast hosted by Christian Henson, lasting ~90 minutes, on the Crow Hill Company’s main Youtube Channel (also streamed in parallel on Instagram), from the Crow Hill Company’s base in Edinburgh
- Primarily covers matters of interest to composers, musicians, and fans of music technology, especially those working on music for media
- Topics can be wider, especially where a current news story has impact on the media industry
- Somewhere between a podcast and a radio phone-in, with real-time interaction with members of the audience via an open-invitation video call
- Participants can share stories, ask for and give advice on technical or career issues - this typically makes up 50-75% of the run time
Was this overdoing it? Under-doing it?
Here’s a SoundCloud copy of my entry: